website & Photography
LOLA
I designed a sleek, minimalist website for a feminine product brand launch, focusing on transparency, simplicity, and connection. To showcase the brand’s commitment to natural ingredients, I highlighted each ingredient and its origin, setting a new standard in an industry where product composition is often overlooked. Creative animations of the products enhance the user experience, visually engaging consumers and fostering trust by clearly showing what they’re using and where it comes from.
art direction / design / retouching
First Period Kit + Guide
LOLA
I designed the First Period Survival Guide to be clear and easy to follow, with detailed illustrations that help young readers understand the changes happening in their bodies. The e-book emphasizes transparency and simplicity, featuring straightforward tips and a Q&A section that addresses real questions, making it a supportive resource for readers navigating this phase.
art direction / design / illustration / retouching
brand Guidelines
LOLA
I designed LOLA's brand guidelines, maintaining a sleek and simple aesthetic to reflect their identity. The brand book summarizes the essence of LOLA’s mission, creative style, and visual elements, providing clear direction for consistent and authentic communications. This living document supports the alignment of internal and external messaging, ensuring stakeholders effectively represent what LOLA stands for while allowing the brand to evolve over time.
design
