Global Help Desk Branding

McKinsey & Company

Branding was developed for McKinsey's internal IT help desk service, encompassing logo design, a comprehensive visual system, illustration art direction, and packaging design. The identity aligns with McKinsey's professional standards while featuring background imagery that evokes the "information superhighway," symbolizing connectivity and the flow of knowledge. Designed for clarity and approachability, the branding maintains a sleek, modern aesthetic consistent with the company’s broader visual language.

art direction / branding / design