Global Help Desk Branding

McKinsey & Company

I developed the branding for McKinsey's internal IT help desk service, including logo design, a comprehensive branding system, illustration art direction, and packaging design. The visual identity aligns with McKinsey's professional standards while incorporating background imagery that represents the "information superhighway," symbolizing the flow of knowledge and connectivity. The branding was crafted to be user-friendly, ensuring clarity and approachability for internal users while maintaining the company's sleek and modern aesthetic.

art direction / branding / design